{
    "title": "Volvo inaugura la Cancha Volvo en Sports Week Mx con moda, deporte y figuras emblem\u00e1ticas del futbol",
    "modified_at": "2026-06-05 16:00:03",
    "published_at": "2026-06-05 16:00:00",
    "url": "https://prcolours.prezly.com/volvo-inaugura-la-cancha-volvo-en-sports-week-mx-con-moda-deporte-y-figuras-emblematicas-del-futbol",
    "short_url": "http://prez.ly/ofId",
    "culture": "es_MX",
    "language": "ES",
    "subtitle": "La inauguraci\u00f3n reuni\u00f3 a figuras del deporte y moda en el Centro Deportivo Chapultepec en el marco de Sports Week Mx.",
    "slug": "volvo-inaugura-la-cancha-volvo-en-sports-week-mx-con-moda-deporte-y-figuras-emblematicas-del-futbol",
    "body": "<p style=\"text-align: left\"><strong>Ciudad de M&eacute;xico, 5 de junio de 2026.</strong> En el marco de Sports Week Mx, Volvo celebr&oacute; la inauguraci&oacute;n oficial de la <strong>Cancha Volvo</strong> en el Centro Deportivo Chapultepec con una jornada que reuni&oacute; deporte, moda y entretenimiento en un mismo escenario, consolidando un espacio pensado para inspirar a nuevas generaciones a trav&eacute;s del movimiento, la creatividad y la convivencia.</p><p style=\"text-align: left\">La ma&ntilde;ana comenz&oacute; con el corte de list&oacute;n encabezado por Raymundo Cavazos, Director General de Volvo Car M&eacute;xico, quien destac&oacute; la importancia de crear espacios que acerquen a las personas a experiencias que promuevan el bienestar, el trabajo en equipo y el desarrollo de talento.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/1866cc5d-df4b-426e-a93e-3a3ae96360e6/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/1866cc5d-df4b-426e-a93e-3a3ae96360e6/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/1866cc5d-df4b-426e-a93e-3a3ae96360e6/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-1866cc5d-df4b-426e-a93e-3a3ae96360e6\"\n                data-id=\"1866cc5d-df4b-426e-a93e-3a3ae96360e6\"\n                data-original=\"https://cdn.uc.assets.prezly.com/1866cc5d-df4b-426e-a93e-3a3ae96360e6/-/inline/no/0U3A9122.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/1866cc5d-df4b-426e-a93e-3a3ae96360e6/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<blockquote style=\"text-align: left\"><em>&ldquo;Creemos que los espacios tienen el poder de generar comunidad e inspirar historias. La Cancha Volvo se crea con ese prop&oacute;sito: convertirse en un punto de encuentro donde el deporte, la disciplina y la pasi&oacute;n.&rdquo;</em>, coment&oacute; Raymundo Cavazos.</blockquote><p style=\"text-align: left\">Tras la ceremonia inaugural, la cancha se transform&oacute; en una pasarela para recibir <strong>Sportswear by Volvo Fashion Week M&eacute;xico</strong>, un desfile especial que explor&oacute; la influencia del deporte en la moda contempor&aacute;nea. Dise&ntilde;adores y marcas presentaron propuestas inspiradas en disciplinas como futbol, boxeo, b&eacute;isbol, clavados y basquetbol, demostrando c&oacute;mo el lenguaje deportivo contin&uacute;a influyendo en la est&eacute;tica y la cultura actual. </p><p style=\"text-align: left\">Entre las firmas participantes destacaron <strong>Mexico Is The Shit, XOL Tanamachi, Saucony, F&aacute;brica de Punto, Takamura, BChy, PAAYYSS, Suek y Lacoste</strong>, quienes reinterpretaron el sportswear desde distintas perspectivas creativas, fusionando funcionalidad, innovaci&oacute;n y dise&ntilde;o mexicano.</p><div\n    id='gallery-2831eb14-66e5-4b2b-8751-0b1cf6253eac'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: left\">Como cierre de la jornada, la nueva cancha fue puesta a prueba con la <strong>cascarita inaugural de Sports Week M&eacute;xico</strong>, un encuentro amistoso que reuni&oacute; a leyendas del futbol mexicano, exjugadores profesionales y personalidades del entretenimiento.</p><div\n    id='gallery-ea87854e-0597-4b15-86fa-5a4c311ead21'\n 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Pi&ntilde;a, Uriel del Toro, Juan Solo y Anuar Lay&oacute;n. 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